TRAINA TEXTILES DELIVER THROUGH PARTNERSHIP, FABRIC AND APPAREL SOLUTIONS TO HIGH STREET FASHION RETAILERS & BRANDS
Our founding principles are to provide clients with a strategic, creative and inspirational partner that delivers results to time, budget and location
TRAINA TEXTILES IS THE CULMINATION OF 3 GENERATIONS OF FAMILY EXPERIENCE WITHIN THE APPAREL FABRIC INDUSTRY
Traina Textiles established in 2005 is a consulting and services business providing fabric and apparel solutions for the UK retail fashion industry.
In a large and challenging market Traina represent some of the globes most inventive textile mills and garment companies in delivering strategic and tangible growth opportunity in the UK.
Traina’s founding principles are to provide clients with a strategic, creative and inspirational partner. Its depth of experience is grounded by company director and owner Michael Traina.
Michael has 25 years experience in the industry and is the 3rd generation in his family to be involved in textiles. His great grandfather owned a dying and printing mill in Patterson New Jersey and his late grandfather Harry Turpan was co owner in one of worlds largest Jacquard Mills Mastercraft Fabrics based in Spindale North Carolina.
Michael’s interest began as as a young man when he did work experience in the cutting rooms. He later went on to work in sales with De Marco California Fabrics in New York, selling the latest print and Jacquard trends to the fashion manufactures. In 1995 he moved to the UK where he had the opportunity to pursue his passion for casual wear and worked with mills such as SAIC, Velcorex, China Dye and Isko Denim.
OUR SERVICES
MARKET INSIGHT
Experienced strategic market, product and customer insight. Traina has a strong understanding of UK fashion, styles and trends.
BUSINESS DEVELOPMENT
Strategic and tactical business development services for establishing new markets, customer relationships and sales pipeline.
CONSULTANCY
Traina offers fabric and apparel consultancy and services to mills, manufacturers, high street retailers and brands. Available via an ad hoc and contracted basis.
CREATIVE & DESIGN
Creative input to fabric and apparel design and manufacturing. Portfolio and collection development.
COUNTRY REPRESENTATIVE
UK point of presence representing your business in the UK fashion market. UK based virtual member of your sales and creative teams.
ORDER MANAGEMENT
Co-ordination of order fulfilment, logistics and account management to time, budget and location.
BUSINESS FACTS
25
MILLIONS METRES OF FABRIC DELIVERED
900000
ITEMS OF APPAREL MADE
3
GENERATIONS OF EXPERIENCE
CUSTOMERS
TRAINA TEXTILES CUSTOMER BASE INCLUDES M&S, DEBENHAMS, NEXT, TOPSHOP, RIVER ISLAND, TEDBAKER, REISS, TESCO, NEWLOOK AND ASOS
FABRIC & APPAREL MILLS
Traina Textiles represent the following mills providing a full fabric to garment service.
Deveaux SA
Based in Lyon France, founded over 200 years ago. Deveaux has established a reputation for successfully serving the fashion industry with inspirational and creative, trend-led fast fashion collections.
Their product range includes:
Jacquards
Prints (Digital & Rotary)
Colour Wovens
Knits and Piece Dyed Wovens
Kipas Holdings
Located in Kahramanmaras Turkey, Kipas has a state of the art manufacturing platform offering the latest dying and finishing technology’s combined with specialised fibres, delivering a unique and compelling product range. Revered as one of the market leaders for denim and non denim products in Turkey, Kipas is a 100% vertical setup from spinning to dying and finishing.
Their collection includes:
Denim
Colour Wovens
Casual Piece Dyed Wovens
Formal Wear
Poly viscose lycra
Shirtings – Casual & Formal
OUR PROCESS
We deliver fashion fabrics and apparel to the UK retail industry. Although every customer is unique in their requirements, Traina work within a defined and proven framework. This is made up of 5 discrete elements starting with understanding your requirements and then formulating the appropriate strategy and planning. Once this is defined we go on to develop the creative proposition, implement the plan and finally measure its effectiveness.
INTELLIGENCE
Create client brief. Research and analyse target market including competition.
STRATEGIC PLAN
Agree goals and objectives. Deliver business case and implementation plan. Define budget. brand and product alignment to market.
CREATIVE
Develop concept, design and collection.
EXECUTION
Manage order bank, liaise with customer and handle logistics.
MEASUREMENT
Reporting. Experience gained. Recommended change.
INTERESTING FASHION QUOTES
CONTACT US
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